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Reports & Guides

Creativity on the Fly: The Rise of Lifestyle Content for Travel Brands

Driving Authenticity from Dreaming to Sharing. In a world where images and information can be shared in an instant, it’s no small challenge for travel brands to create compelling content that engages—and motivates—their target audience. Success doesn’t require extensive research

How to Make Your Online Event Data Do the Heavy Lifting

Leverage Marketing Automation for Maximum Event ROI Marketing automation, when configured properly with your online events, will: Allow you to map each phase of the attendee event experience while propagating profile data to amplify your marketing efforts and support your

Webcasting & Online Events 2016 Benchmark Report by INXPO

A look at trends from attendance to engagement. Webcasts and online events are being used throughout the buyer’s journey to better nurture prospects, generate leads and provide best practices to buyers post-purchase. In this report, we will take a look

How To Command Attention in a Content-Driven World: Visual Commerce

The Complete Guide to Visual Commerce Find out what Lilly Pulitzer, Urban Outfitters and other leading brands are doing to overcome the biggest marketing challenges of today. Download this free visual commerce guide by Curalate to learn how to: Tap

Trends & Tips for 2016 Holiday Marketing

Cyber Monday falls a few days earlier in November this year and all in ecommerce have to be prepared for aggressive shopping throughout the month. Retailers are beginning sales earlier and earlier and shoppers are going in market when the

Marketing to Millennials

Download this free guide by Curalate to learn how leading brands are influencing millennial shopping behaviors across key digital touchpoints. WHAT’S INSIDE: A crash course on authentic imagery—and how to use it to sway millennials 36 real-world examples from brands

The Practical Guide to B2B Segmentation

So you have invested in a Customer Relationship Management (CRM) and a Marketing Automation platform (MAP). You’re capturing leads and running campaigns. And you’re ready to do more with your lead database. Whether your next goal is to create more

Top B2B Marketers Measure Lead Nurturing Effectiveness

While B2B marketers rely on lead nurturing as part of their lead generation strategy, many continue to struggle to measure the overall impact of their nurturing campaigns — which could mean they are leaving precious time and resources on the

5 Best Practices for Using Email Marketing to Target SMBs

A 15-Minute Guide for Fortune 1000 Businesses & Executives. SMBs are quick to react and often more than willing to purchase the right solution, not just the least expensive one. That’s why it’s more important than ever to get in

The Modern Marketer’s Guide to Getting the Most Out of Video

More than a whitepaper, a blog post, an ebook, or even an infographic, video makes a distinct impact with your potential customers. Far from a trend, it’s a game changer. In this guide we’ll take a very practical look at: