So much has changed in marketing in the last 10 years. Companies are able to target specific customers through websites, social media, and now your smartphone. Smartphones have been a gamechanger for marketers. Just think about how often you check your phone on a daily basis. How many ads do you see in apps? Businesses are tapping into that power and for good reason. The number of global smartphone users surpassed 1 billion. Businesses use mobile marketing to their advantage more and more these days. Have you started using this marketing strategy yet? Or are you still on the fence?
In a nutshell, mobile marketing is a multi-channel strategy which includes a wide range of activities that connect advertisers to a broader customer base through mobile devices and networks. This is excellent for marketers since it increases the value of the advertising that gets through.
According to research, people check their phones 80 times on average within 24 hours. In terms of time spent on the web, almost two out of every three digital minutes is spent on mobile devices. This, in turn, gives marketers an excellent opportunity for advertising. But how businesses use mobile marketing might actually surprise you.
Businesses use mobile marketing to target customers where they are in order to give them what they want. When executed correctly, businesses see an increase in sales and customers are satisfied. Basically, it’s a win-win!
Early adopters of the marketing trend gave many brands a tremendous advantage over their competition. But it’s not too late for the laggards. See how other businesses use mobile marketing to get inspired. How can you use it in your business? Our team at App Geeks has created the infographic below where you can learn their mobile marketing campaigns, as well as many interesting facts that you didn’t know about the mobile takeover.