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How to Avoid Making the 14 Biggest Mistakes on Pinterest (Part 2)

How to Avoid Making the 14 Biggest Mistakes on Pinterest (Part 2)
One of the biggest mistakes I see being made repeatedly on Pinterest is that users ignore crafting eye grabbing, attention sucking optimized pin descriptions.

At the end of the day you want your pinning activities to drive more traffic to your website, right? Without traffic, there’s no sale.

I often just see hashtags (BTW, please don’t use them on Pinterest. Leave that for Twitter and Instagram), or one-liners, or even just one word. How is that a pin description?

Have a look at this image below.

How to Avoid Making the 14 Biggest Mistakes on Pinterest (Part 2)

There are several areas where you need to add those SEO juice. One of them is in your pin descriptions.

You have a 500-character limit to work with.

The best descriptions:

  1. Inspire Pinners to do something
  2. Provide extra information so Pinners can figure out if the pin is right for them

They should mention the most compelling aspects of the pin and hint at what more there is to find if they click through your website.

  1. What is your image about; don’t be vague
  2. Offer tips, advice or instructions
  3. What problem does it solve?
  4. Add a call to action

According to Pinterest when you provide people with helpful information and instructions you get more clicks. Home Decor pins that offer a list, tips, or advice receive a 93% higher click through rate. DIY & Crafts receive a 49% higher save rate.

To make your life easy, I recommend you use a character count tool to see if you are within this range.

By the way, over 80% of Pinterest users use their mobile device so you want to make sure that your most vital information (key words) is in your first 30 characters.

Certainly, there are images that are so obvious that you don’t need a description, but for the most part you want to make sure that you are providing Pinners with a clear description garnished with your highest performing keywords.

Generally speaking, adding more helpful details and descriptions means more opportunities for your pin to show up in the search results.

There you have it; you have just learned the winning formula for optimizing your pin descriptions to help you get found which leads to potentially more sales.

If managing Pinterest for your business seems overwhelming for you and you feel like you are going around and around in circles with Pinterest and not getting anywhere please contact me about my Pinterest account management services. Or to learn more about how you can be more effective on Pinterest check out my Pinterest Marketing Course for Businesses. Chapter one is FREE.

How to Avoid Making the 14 Biggest Mistakes on Pinterest (Part 2)

This article was first published on Integrated Marketing Association.

Anna Bennett

Power influencer and social media strategist Anna Bennett is the owner of White Glove Social Media and co-founder of True North Marketing. As a Pinterest expert, she helps businesses supercharge traffic and sales growth with Pinterest. Anna is one of Pinterest’s Business Experts chosen by Pinterest themselves.

Her three decades of experience in retail operations and business coaching is the rock solid foundation for her dynamic marketing and training services. Anna is the author of Pinterest Marketing For Business Master Online Course and How To Become A Pinterest Account Manager and has been featured in Forbes Magazine, Investor’s Business Daily, American Marketing Association, and several other publications. She has quickly taken the lead in the competitive and rapidly changing world of social media marketing and in 2014, Sean Gardner, bestselling author and Forbes #1 Social Media Power Influencer, praised Anna as a well respected Pinterest expert and predicted that “as Pinterest grows and becomes a monster platform” audiences should “look to see her name even more.”

In 2012, Anna decided to combine her years of success as a business owner and coach with one of the fastest growing social media platforms: Pinterest. The result? White Glove Social Media Marketing. Under Anna’s scrupulous direction, business owners, marketers, bloggers, and entrepreneurs have learned to harness Pinterest’s phenomenal marketing potential. As a certified social media strategist and Pinterest Expert, Anna uses her superpowers–speed, attention to detail, delivering customer ROI, and a knack for finding humor in everything–to ensure every client receives white glove treatment.

Before bursting onto the social media scene, Anna dazzled as an international beauty pageant winner, instructed for John Casablancas International Modeling & Talent Agency, won the national retail president’s club sales award (twice!), owned and operated a best-in-class luxury day spa, offered consulting, and coaching to spa owners, and even developed her own line of cosmetics. In 2012, she obtained her certified social media marketing strategist designation through InstantETraining, based in Chicago.

It is her background as a personal development seminar leader for Brian Tracy’s network, however, that Anna credits as the secret sauce behind her energy and drive. That experience led to the development of her “white glove” business philosophy, which strives for precision, thoroughness, and attention to even the smallest detail.

In real life, Anna is a loving wife, lifelong learner, interior decorating aficionado, obsessive crafter, tennis and golf nut, unwilling angler (she will never go deep sea fishing again!), and enthusiastic NFL fan (go Seahawks!). Her goal is to help you create, improve or integrate the power of Pinterest to grow your business bigger, faster and to have some fun along the way.
Anna Bennett