Subscribe to The Marketing Scope Newsletter

Latest Posts By: Tom Pick

Using the RFP Process to Improve Content Effectiveness

Do you develop content once and then walk away forever? Are your customer needs exactly the same from year to year? In your dreams maybe, but in reality, we all know those are ridiculous questions to even ask. As a

Corporate Communications Challenges: Distributing Live Corporate Videos

Video has been big in just about every industry in recent years, so it makes sense that it’s also used frequently in the corporate world. In particular, live streaming video has exploded in popularity in the last couple of years.

LinkedIn: The Most Important Channel for B2B Marketers

As a B2B marketer you may consider LinkedIn nothing more than a job search site, but if that’s what you’re thinking, you’re dead wrong. While LinkedIn is without question the first place people go when they’re looking for a new

2018 State of Video Marketing [Report]

We’re getting to the end of the year, and that means it’s time to reflect on which marketing tactics worked and which didn’t. More specifically, what’s going on with video marketing lately? Well, we’re in luck, because two brands decided

10 Tips for Finding Social Media Sanity While Battling Depression

Social media is great, however, when it comes to depression, it can also be triggering. I have heard more people say they are trying to stay off Facebook these days…and perhaps that’s something you’re struggling with as well: finding social

How to Measure Your Inbound Marketing Success

It’s not enough to just set an inbound marketing strategy and forget it. You need to measure it and continue to tweak and adapt it so it’s reaching its fullest potential. In order to do this, it’s essential to keep

How to Evaluate Your Future in Sales

There’s a lot of talk about the future and how technology will change our workplaces, our lives, and perhaps our careers. That’s especially true if you’re in sales — of pretty much any kind. So what about it? Are you

3 Key Insights on How B2B Marketing is Changing

What content marketing channel do B2B marketers pretty much all agree is highly effective? Which tactics do they disagree about? And what potentially powerful B2B marketing strategy is perhaps the most overlooked? Basically how is B2B marketing changing? Those are

How to Create a Successful Lead Nurturing Campaign

Lead nurturing is the process of creating a relationship with a new lead until they’re ready to become a customer. Stay top-of-mind and create a means for regular communication as you lead them step-by-step through the buying journey. Not every

Customer Acquisition: The 5 Common Mistakes

Customer acquisition is important because, of course, new customers boost revenue. Customer acquisition is also typically the most expensive of the customer lifecycle phases. This crucial phase is about more than grabbing that first transaction. The true objective is to