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Latest Posts By: Tom Pick

How Emotional Engineering is Changing the Customer Experience

Eyeballs. Yes, that’s right, it’s all about eyeballs. For marketers it’s about getting customers to view your website or product and make a purchase or take some type of action. Yet for all marketers focusing on the mobile app market,

Seven Kinds of Tools to Help Develop Better Marketing Content

Did you know that 90 percent of B2B marketers use content marketing in some way? But many still struggle to do it productively, which is why it’s important to develop a content marketing strategy. If you haven’t done this step,

Go Beyond Google Analytics and use Data to Educate Your Clients

Numbers and data are no longer a daunting task — they’ve now become an integral part of a company’s operations. The issue is most companies are only given the basic facts of their data without the what’s, how’s, and why’s

Everything You Need to Know About Starting a Podcast in 2018

I’ve become a morning walking companion to people I may never meet. How is this possible? They take me along in their earbuds as they stream my podcast, Build a Better Agency. It’s a wonderful sign of things to come

How to do a Content Marketing Audit in Eight Steps (Plus, Best Practices for Fixing Your Content)

It’s the 80/20 rule of content marketing: 80% of results come from 20% of content. This is true for every website and for every content marketing audit I’ve ever done. A handful of articles pull in the largest percentage of

Video Live Streaming Trend Report [It’s Growing!]

The May 2018 Interactive Advertising Bureau report is out and it’s no surprise that live streaming video adoption is up, up, up. I could have told you that based on observing my twin 12-year-olds and their friends, for whom video

The Best Guide to Instagram Stickers [and Why You Should Use Them]

Instagram has just announced that they‘ve hit 1 billion monthly active users. With quarterly growth up to 5 percent compared to Facebook’s 3.14 percent and Snapchat’s 2.13 percent, it’s no wonder Instagram is consistently adding features to stay ahead of

LinkedIn Video for B2B Brands is a No-Brainer

According to a study developed by LinkedIn, some 94 percent of B2B marketers report using LinkedIn as their number one social media channel for distributing content. Based on my personal experience working with many B2B brands, this is true. Sort

Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

All B2B marketing teams need to know we are in a period of rapid change. But questions abound, and many aren’t sure where to focus their attention or efforts. Marketing technology (martech) is advancing quickly. But which developments are real

The Interactive Guide to On-Page SEO

While search engine rank is ultimately based hundreds of factors, it rests on three main characteristics: relevance (based on on-page SEO factors), trust (impacted by technical and social factors), and authority (based on backlinks and other factors like domain age).