CLOSE
Subscribe to The Marketing Scope Newsletter
MENU

Latest Posts By: Team TMS

LinkedIn Video for B2B Brands is a No-Brainer

According to a study developed by LinkedIn, some 94 percent of B2B marketers report using LinkedIn as their number one social media channel for distributing content. Based on my personal experience working with many B2B brands, this is true. Sort

Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

All B2B marketing teams need to know we are in a period of rapid change. But questions abound, and many aren’t sure where to focus their attention or efforts. Marketing technology (martech) is advancing quickly. But which developments are real

The Interactive Guide to On-Page SEO

While search engine rank is ultimately based hundreds of factors, it rests on three main characteristics: relevance (based on on-page SEO factors), trust (impacted by technical and social factors), and authority (based on backlinks and other factors like domain age).

Evaluating Event Marketing: Five Key Metrics to Use

How do you know if your event marketing campaign was successful? The answer depends on your goals, of course, but even then evaluating event marketing isn’t easy. According to a study by EventTrack, 22 percent of businesses don’t have any

What B2B Buyers Want from Vendors [Report]

What do B2B buyers want from vendors? Great question. I can tell you from personal experience that what we do not want is accepting a LinkedIn connection request and immediately getting a sales pitch. That? Bad form. In today’s digital

11 Pro Email Marketing Tips to Try on Your Next Campaign

  I’m sure I’m not the only one who has heard the rumor that email is dying. But I’m not sure if that’s entirely the case. According to Wordstream, 73 percent of millennials say email is their preferred means of

The Value of Creativity in the Era of Automation

Is artificial intelligence a threat to the value of creativity, waiting in the wings to steal jobs and turn the marketing industry into a Matrix-style dystopia? Elon Musk is a leading voice on the subject of robots replacing many of

How to Fine-Tune AR-Infused Banner Ads and Campaigns

Banner ads aren’t known for being a customer favorite, but Jaguar might have figured out a way to change that: augmented reality. The luxury car brand tested this method out with its creative campaign for the Range Rover Velar, which

Seven Reasons Why It’s the Best Time Ever to be a B2B Marketer

“It was the best of times, it was the worst of times,” wrote Charles Dickens in his oft-quoted opening lines of A Tale of Two Cities. While the story is set in late 18th century London and Paris, that description

How to Become a Webinar Master in Under an Hour

Are you utilizing webinars to promote your business’ products or services? If not, you should be. A webinar can be an important part of your marketing plan due to its conversational and engaging nature. It gives you the ability to