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Latest Posts By: Shelly Kramer

7 Tips In Making Your Business PowerPoint Presentation Presentable

How many business PowerPoint presentations have you created? Most likely, if you are reading this article, you don’t have extensive experience. Thankfully, it is easy to make your PowerPoint presentation better by using special tips and tricks. PowerPoint is designed

Email Marketing 101: Never Bounce Again

Do you know your bounce rate? You should be able to name it in your sleep. The importance of keeping this rate low is tough to underestimate. No matter how hard your marketing team works on the campaign, the effort

8 Visual Marketing Ideas You Need to Try

Content marketing is constantly evolving and challenging marketers to do more and better. Almost every day, there is a new trend that marketers need to follow. Additionally, people’s interests are waning—there is so much content available to them that they

7 Email Marketing Challenges Most Businesses Are Facing

Email marketing is among the most effective methods of reaching and converting your audience. In fact, one study found that 76 percent of subscribers make purchases after receiving marketing emails, which is probably why 97 percent of businesses use email

Why a Customer Journey Map Matters

If you’re looking for a way to better understand consumers so you can deliver more personalized experiences and ultimately improve sales, it may be time to create a customer journey map. This tactic has become standard in numerous industries, from

5 Content Marketing Trends for 2020

As 2020 approaches, it’s time to start thinking about how you can improve your marketing mix. And as you’ve noticed by now, every year brings a few new content marketing trends that put brand new technology to good use…and 2020

Most Simple and Cost-Effective Ad Types for Your Business in 2019

Are you running ads to target your prospects? Is it the right campaign type for your market? Running ads is quite expensive and also complex. Especially, deciding which ad platform benefits your business the most at a less price takes

Want Your Event to Win Big on Google? Try Local SEO

For many industries, search engine optimization, or SEO, defies explanation. No matter how much research or testing we attempt, only Google truly knows what goes into the algorithms that rank one site above another. Cracking that SEO code requires us

How to Craft a Compelling Brand Narrative on Multiple Channels

Developing a compelling, effective marketing campaign is rarely quick and easy, made even less so by the maze of channels now available to reach a target audience. And when launching a large-scale initiative with lots of parts and pieces, many

6 Effective Marketing Strategies For SMBs in 2019

You can’t become successful in business without marketing. However, not all marketing strategies are created equal. Each year brings new marketing tips and tools to the table. Are you using the latest effective marketing strategies available? Small business owners often