Subscribe to The Marketing Scope Newsletter

Latest Posts By: Marco Marini

11 Pro Email Marketing Tips to Try on Your Next Campaign

  I’m sure I’m not the only one who has heard the rumor that email is dying. But I’m not sure if that’s entirely the case. According to Wordstream, 73 percent of millennials say email is their preferred means of

The Value of Creativity in the Era of Automation

Is artificial intelligence a threat to the value of creativity, waiting in the wings to steal jobs and turn the marketing industry into a Matrix-style dystopia? Elon Musk is a leading voice on the subject of robots replacing many of

How to Fine-Tune AR-Infused Banner Ads and Campaigns

Banner ads aren’t known for being a customer favorite, but Jaguar might have figured out a way to change that: augmented reality. The luxury car brand tested this method out with its creative campaign for the Range Rover Velar, which

Seven Reasons Why It’s the Best Time Ever to be a B2B Marketer

“It was the best of times, it was the worst of times,” wrote Charles Dickens in his oft-quoted opening lines of A Tale of Two Cities. While the story is set in late 18th century London and Paris, that description

How to Become a Webinar Master in Under an Hour

Are you utilizing webinars to promote your business’ products or services? If not, you should be. A webinar can be an important part of your marketing plan due to its conversational and engaging nature. It gives you the ability to

Using VR and Digital Signage Together to Propel Your Business

It is a well-heard rumor that virtual reality is going to take over anything and everything in its path. However, it is safe to say that although VR will bring about many changes, some things are better together. Is VR

Email Marketing: Don’t Underestimate Today’s Most Powerful Call to Action

I’ve written previously about the power of click-to-call campaigns. Adding a click-to-call button in email marketing campaigns is a great option as a call to action. Now, Forrester Research is adding fuel to the fire, indicating that customers who initiate

How to Cater to Your Family of Social Media Audiences

If you’re anything like me, you share things on different social media channels the same way you tell stories to different members of your family. For example, if you’re telling your history buff of a wife about your recent business

What it Means to be Effective at Marketing

The predictions for Marketing have been flowing in. Gartner’s study suggests budgets for this year are down and that the pressure to prove the value of the dollars continues to increase. Gartner claimed in their 2017-2018 CMO Spend Survey, “CMOs

Trends Digital Marketers Need to Keep an Eye on in 2018

We have seen digital marketing grow in importance in 2017. Various innovations and developments like chatbots and live streaming took a foothold in the marketing industry. Will 2018 be any different? Let’s take a closer look at several trends digital