Latest Posts By: Lori Richardson

As a B2B marketer you may consider LinkedIn nothing more than a job search site, but if that’s what you’re thinking, you’re dead wrong. While LinkedIn is without question the first place people go when they’re looking for a new

We’re getting to the end of the year, and that means it’s time to reflect on which marketing tactics worked and which didn’t. More specifically, what’s going on with video marketing lately? Well, we’re in luck, because two brands decided

Social media is great, however, when it comes to depression, it can also be triggering. I have heard more people say they are trying to stay off Facebook these days…and perhaps that’s something you’re struggling with as well: finding social

It’s not enough to just set an inbound marketing strategy and forget it. You need to measure it and continue to tweak and adapt it so it’s reaching its fullest potential. In order to do this, it’s essential to keep

There’s a lot of talk about the future and how technology will change our workplaces, our lives, and perhaps our careers. That’s especially true if you’re in sales — of pretty much any kind. So what about it? Are you

What content marketing channel do B2B marketers pretty much all agree is highly effective? Which tactics do they disagree about? And what potentially powerful B2B marketing strategy is perhaps the most overlooked? Basically how is B2B marketing changing? Those are

Lead nurturing is the process of creating a relationship with a new lead until they’re ready to become a customer. Stay top-of-mind and create a means for regular communication as you lead them step-by-step through the buying journey. Not every

Customer acquisition is important because, of course, new customers boost revenue. Customer acquisition is also typically the most expensive of the customer lifecycle phases. This crucial phase is about more than grabbing that first transaction. The true objective is to

There was a time when retailing was a relatively straightforward process. Open a store, stock the shelves, advertise, and sell. In today’s rapidly evolving retail landscape, however, the digitally-immersed consumer has different expectations and there’s no question that customer experience

If you haven’t already spent enough money by clicking Facebook and Instagram ads specifically tailored to your individual shopping habits, watch out. This week, Snapchat and Amazon announced a partnership that brings augmented reality (AR) to the forefront of the