Latest Posts By: Lori Richardson

The rise of experiential marketing — and its proven efficacy — has given birth to a new era of experiential stunts. Take Amazon’s “Jack Ryan” exhibit, which took San Diego Comic-Con by storm in 2018. The stunt was huge and

Watching the ebb and flow of ticket sales can be panic-inducing. At the beginning of your onsale, sales numbers spike thanks to your initial promotion. Next comes a lull when the novelty of the newly released tickets wears off —

Most marketers are familiar with Instagram by now, but not everyone uses it to its full potential. Maybe you post a picture on your business account whenever you get around to it, but do you add hashtags or use the

One of the most talked about technologies today is artificial intelligence (AI). Leveraging AI allows marketers to get more out of their digital platforms while using less effort. Tapping into the power of AI helps marketers easily analyze vast amounts

Have you ever had writer’s block? If you’re like nearly everyone else, the answer is probably yes! It happens to just about everyone, and despite being a completely normal issue for anyone who writes often, it can reduce your confidence

For any brand that’s on social media, going viral—or at least getting lots of followers—is a big goal. So how do you go viral? Let’s take a look.

Data-driven marketing has taken over as the gold standard, yet creating a data-driven marketing strategy it something that many markets struggle to achieve. A 2018 report by Walker Sands found that while 63 percent of marketing organizations are aware of

When it comes to winning in high-tech B2B, there’s no question that scoring highly on analyst reports and other written research is critical to success. Analyst reports provide your customers and prospects with independent analysis that seeks to illuminate trends

How frequently should you be posting content? Content marketing experts typically offer sage advice like “as often as necessary,” but the relationship between quantity of articles published and results from content marketing is not so straightforward. This is where a

Getting involved in a partner marketing program can be a great way to boost sales and meet your business goals. But you need to do it right if you want the best results. That means keeping your partners educated and