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Latest Posts By: Ganesh Shankar

What a Trip to Whole Foods Can Teach You About Branding

A few weeks ago I went food shopping at my local (but regional chain) grocery store. I shop for food in a few places as I can’t seem to find one store that offers me everything. I wandered the store

Why Podcasts Rule as Part of Your Content Marketing Strategies

As you work on updating your content marketing strategy as the year progresses, make sure it includes podcasts. Why? Well, about 48 million Americans listen to podcasts, and that number is likely to keep increasing in the near future. In

B2B Buyers Are Bored to Death with Your Marketing Speak

B2B buyers have spoken, by way of a recent survey conducted by WHM and Propeller Insights, and they are bored to death with your marketing speak. Sound harsh? It’s not intended to be. Here’s the deal, B2B buyers are surrounded

Why a Data-Driven Marketing Culture Needs To Be at the Top of Your List

The Western Digital “Growing Role of Object Storage in Solving Unstructured Data Challenges” study revealed that unstructured data is growing between 40-60 percent per year. Rich media – audio, video, images, and research data, all of which are non-text data

6 Social Media Advertising Types You Need To Be Aware Of In 2019

Social media has become a worldwide phenomenon which gives an excellent opportunity for marketers to promote their brand and connect with their target audience. Therefore, being familiar with social media platforms and social media advertising could mean a lot to

8 Tips on How to Create a Powerful E-Commerce Website

A lot of enterprises have realized that the best way to remain competitive is by moving their businesses online, and this is one of the reasons that has led to the burgeoning of the e-commerce industry. In a study by

How to Create Content Regularly and Never Burn Out

  Content creation is a tough process to scale. Your team always needs to come up with unique and searchable angles and it’s too easy to lose inspiration. So how do you create content regularly for your corporate blog? Here

How to Make an Emotional Connection With Consumers Through Your Website

Fifty milliseconds. That’s all the time it takes for someone to establish an opinion about your website, and that opinion will go on to inform that person’s impression of your brand. It’ll also affect that potential customer’s every subsequent action—or

Top 6 Healthcare Marketing Trends in 2019

There’s a lot of competition in the healthcare industry, which means you need to improve your marketing strategy this year if you want to keep up with your competitors. A clinic could have the most experienced medical staff possible and

Social Media Mistakes You’re Making in Your Small Business

So you’ve arrived at work today, determined to figure out why your social media efforts simply aren’t paying off and what social media mistakes you might be making. There are no enquiries coming through, no new sales, in fact very few