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Latest Posts By: Ganesh Shankar

How to Research Keywords for Social Media Marketing

Creating an effective social media marketing strategy is much more than scheduling social media updates and monitoring your engagement. You also need to meet your audience needs, answer their questions and offer them what they want to know. You need

Using Instagram Stories the Right Way

If you have a brand message to get across, Instagram, with over a billion active members, seems like a good place to start. It is a great place to drum up support for your brand because the users are active

Where Should You Spend Your Marketing Budget

If you want your business to grow, you have to allocate at least some budget to your marketing team. Whether your budget is large or small, the question is how you are going to use the money you have allocated

6 Ways to Engage Email Subscribers With Creative Content (And Drive Sales)

Email might offer one of the highest ROIs in marketing, but that doesn’t mean that there’s a shortage of failed campaigns. If your email isn’t performing as well as expected, creative content can help engage email subscribers. Boosted by content,

4 Tips for a High-Converting Lead Generation Form

When someone visits your landing page, it’s a “make it or break it” situation as to whether they’ll actually fill out your lead generation form or not. That decision determines whether your business gets a new lead, a new potential

Using the RFP Process to Improve Content Effectiveness

Do you develop content once and then walk away forever? Are your customer needs exactly the same from year to year? In your dreams maybe, but in reality, we all know those are ridiculous questions to even ask. As a

Corporate Communications Challenges: Distributing Live Corporate Videos

Video has been big in just about every industry in recent years, so it makes sense that it’s also used frequently in the corporate world. In particular, live streaming video has exploded in popularity in the last couple of years.

LinkedIn: The Most Important Channel for B2B Marketers

As a B2B marketer you may consider LinkedIn nothing more than a job search site, but if that’s what you’re thinking, you’re dead wrong. While LinkedIn is without question the first place people go when they’re looking for a new

2018 State of Video Marketing [Report]

We’re getting to the end of the year, and that means it’s time to reflect on which marketing tactics worked and which didn’t. More specifically, what’s going on with video marketing lately? Well, we’re in luck, because two brands decided

10 Tips for Finding Social Media Sanity While Battling Depression

Social media is great, however, when it comes to depression, it can also be triggering. I have heard more people say they are trying to stay off Facebook these days…and perhaps that’s something you’re struggling with as well: finding social