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Latest Posts By: David Boutin

How engaging are your executives during video presentations?

If your business is like so many others trying to survive the pandemic, most or all of your workforce has probably been working remotely in recent months. In fact, a survey from Gartner found that almost 50% of organizations let

6 Steps to a Successful Town Hall Event

One of the best ways to engage your employees and quickly share important information is to set up a town hall event. This is even more important now with employees working from home. This type of meeting is meant to

6 Essential Marketing Ideas for Small Business this 2020

Does your small business have a marketing strategy? If not, check out these six essential marketing ideas for small business this 2020.

Best LinkedIn Advertising Options

Our guide presents the best advertising options LinkedIn has to offer. It’s up to you to make the most of it and achieve your business goals. Make sure that you use those advertising options that your target audience responds best to. Find out which option that is by testing, tracing, and analyzing. It’s the winning recipe.

Top 10 Most Popular Social Media Apps to Follow

Let's take a look at the top 10 most impressive apps of social media to follow that are mobile compatible. These are free and can help to promote your business on a large scale.

What to Avoid When Launching a Link Building Campaign

The link building of 2019 is dead, long live . . . 2020? Anyone who works in the online marketing space these days knows that links are all the rage, and there’s no sign of their impact slowing down or stopping any time soon. Before you start your link building campaign, it’s important to make sure that you’re up to snuff on the industry best practices.

3 Ways to Strengthen Your Emotional Branding

If we’ve learned anything from brands such as Dove, it’s that powerful emotional branding can be key to consumer engagement. Here are three ways to elevate your own emotional branding.

Why The Hard Work Begins After You’ve Won A Client

Instead of kicking back and taking it easy once you’ve got a contract in place, it’s imperative that you quickly renew your efforts and start working as diligently as you can. Let's explain why the hard work begins after the client is won.

Omnichannel Marketing Guide – 5 Steps For Implementation

A professionally developed omnichannel plan can be a large endeavor. There are many working parts and points of integration. Here are five steps to get you and your business started on the path to implementation.

What Challenges in Cybersecurity do Digital Marketers Face in 2020?

Improving online security is the top marketing tip that we can give digital marketers for 2020. Without adequate security, all your reputation building exercises could be for nothing.