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Latest Posts By: Caryl Anne Crowne

Should Marketers Manage Analyst Questionnaires Like an RFP?

When it comes to winning in high-tech B2B, there’s no question that scoring highly on analyst reports and other written research is critical to success. Analyst reports provide your customers and prospects with independent analysis that seeks to illuminate trends

4 Ways to Balance Quality and Quantity in Your Content Strategy

How frequently should you be posting content? Content marketing experts typically offer sage advice like “as often as necessary,” but the relationship between quantity of articles published and results from content marketing is not so straightforward. This is where a

Strategies and Tips on Partner Marketing

Getting involved in a partner marketing program can be a great way to boost sales and meet your business goals. But you need to do it right if you want the best results. That means keeping your partners educated and

Hyper-Personalized Content is King

Marketing executives continue to look for the next big breakthrough when it comes to improving the customer experience. Whether it’s advances in artificial intelligence, personalization or omnichannel management, the key is to find innovative ways to leverage technology so that

Creating the Perfect Instagram Hashtag Strategy

If you use Instagram for business, you should be making sure every post has some hashtags to go along with it. Otherwise, you’re missing out when it comes to your social media marketing results. That’s because when you use hashtags

Keyword Mapping: What It Is and How to Get Started

Using multiple keywords within a single blog post allows you to upskill your SEO game. The process of keyword mapping can help you determine which keywords to use and how relevant they would be for a particular page on your

Make Your Marketing & Sales Playbook a Powerful Alignment Tool

Most of the recommendations for improving Marketing and Sales alignment revolve around how these two organizations need to work together. Misalignment is often attributed to a variety of factors, such as different goals, different timelines, and different psychologies. Market dynamics

What a Trip to Whole Foods Can Teach You About Branding

A few weeks ago I went food shopping at my local (but regional chain) grocery store. I shop for food in a few places as I can’t seem to find one store that offers me everything. I wandered the store

Why Podcasts Rule as Part of Your Content Marketing Strategies

As you work on updating your content marketing strategy as the year progresses, make sure it includes podcasts. Why? Well, about 48 million Americans listen to podcasts, and that number is likely to keep increasing in the near future. In

B2B Buyers Are Bored to Death with Your Marketing Speak

B2B buyers have spoken, by way of a recent survey conducted by WHM and Propeller Insights, and they are bored to death with your marketing speak. Sound harsh? It’s not intended to be. Here’s the deal, B2B buyers are surrounded