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Latest Posts By: Autumn Rivers

Instagram Stats Every Marketer Should Know

Most marketers are familiar with Instagram by now, but not everyone uses it to its full potential. Maybe you post a picture on your business account whenever you get around to it, but do you add hashtags or use the

Five Ways That AI Gives You a Digital Experience Edge

One of the most talked about technologies today is artificial intelligence (AI). Leveraging AI allows marketers to get more out of their digital platforms while using less effort. Tapping into the power of AI helps marketers easily analyze vast amounts

Augmented Writing:The Beginning of the End of Writer’s Block

Have you ever had writer’s block? If you’re like nearly everyone else, the answer is probably yes! It happens to just about everyone, and despite being a completely normal issue for anyone who writes often, it can reduce your confidence

How To Take Your Brand Viral and Get Thousands of Real Followers Cheap

For any brand that’s on social media, going viral—or at least getting lots of followers—is a big goal. So how do you go viral? Let’s take a look.

5 Tools to Use in Your Data-Driven Marketing Strategy

Data-driven marketing has taken over as the gold standard, yet creating a data-driven marketing strategy it something that many markets struggle to achieve. A 2018 report by Walker Sands found that while 63 percent of marketing organizations are aware of

Should Marketers Manage Analyst Questionnaires Like an RFP?

When it comes to winning in high-tech B2B, there’s no question that scoring highly on analyst reports and other written research is critical to success. Analyst reports provide your customers and prospects with independent analysis that seeks to illuminate trends

4 Ways to Balance Quality and Quantity in Your Content Strategy

How frequently should you be posting content? Content marketing experts typically offer sage advice like “as often as necessary,” but the relationship between quantity of articles published and results from content marketing is not so straightforward. This is where a

Strategies and Tips on Partner Marketing

Getting involved in a partner marketing program can be a great way to boost sales and meet your business goals. But you need to do it right if you want the best results. That means keeping your partners educated and

Hyper-Personalized Content is King

Marketing executives continue to look for the next big breakthrough when it comes to improving the customer experience. Whether it’s advances in artificial intelligence, personalization or omnichannel management, the key is to find innovative ways to leverage technology so that

Creating the Perfect Instagram Hashtag Strategy

If you use Instagram for business, you should be making sure every post has some hashtags to go along with it. Otherwise, you’re missing out when it comes to your social media marketing results. That’s because when you use hashtags