CLOSE
Subscribe to The Marketing Scope Newsletter
MENU

LATEST POSTS:

How Technology Changed the 5 W’s of Customer Communication

Customer communication has never been more important than at this point in the digital transformation. See how technology has changed the 5 W’s of communication

Using Feedback to Drive Customer Loyalty

Building customer loyalty is something all companies strive for. Here’s why feedback is the secret to that success.

Four Marketing Technology Trends to Watch for 2018

From expanded use of established tools to embracing new technologies, here are four top trends in B2B martech from leading industry influencers and bloggers.

CMOs in a World Where Everything Can be Measured

The CMO is in a precarious position right now. Here’s how they can use measurements and analytics to prove their worth going forward.

The Six Top Content Marketing Trends for 2018

Content marketing will remain vital but tactics will evolve for B2B firms in 2018. Here are the six top trends from leading industry influencers and bloggers.

CRO & UX: How to Design for Both Experience and Revenue

Learn how to leverage the power of both CRO and UX to gain loyal customers and grow your business. Talia Wolf warns against common mistakes.

Email Marketing Turns 40 This Year (and 10 Other Fascinating Facts)

Email marketing can be incredibly effective, if done right. Here are 10 essential facts and statistics to help optimize your email marketing efforts

Email Marketing Trends: What to Expect in 2018

Email marketing remains a critical part of marketing strategies. Here are email marketing trends to look in 2018.

B2B Lead Gen Basics: How to Decrease Your Webinar Drop-Off Rate

Webinars for B2B lead generation are the gold standard—knowing how to decrease your webinar drop-off rate is critical. Here’s the secret.

4 Features That Create the Perfect Event, from Lighting to Event Tracking

Planning events can be exhilarating, overwhelming, frustrating, and unbelievably satisfying. some of the necessary ingredients that make the great events stand out. In planning your next event, make sure to include these 4 features that create the perfect event, from lighting to event tracking.