If you’ve noticed an increase in people holding their smartphone a few inches from their face and laughing hysterically, it’s probably all thanks to Snapchat’s geofilters. That’s because they’re silly, they’re easy to use, and they’re always getting updated. And now both brands and individuals can sponsor these filters for just a $5 minimum. So if you’ve been holding off on using Snapchat for business because you had to make sure it was worth the money, it’s time to make a move. Here’s how to get started.
A Snapchat geofilter is an overlay that you can create for your brand so Snapchat users can add it to their picture. For example, you can incorporate your logo along with some original artwork, as long as your design takes up minimal space so there’s plenty of room for people to get their face in the picture.
Lots of brands have already used geofilters on Snapchat. Some even started in 2015, when sponsoring a filter often cost thousands of dollars and therefore mainly only appealed to major brands with marketers who already loved Snapchat. For example, McDonald’s was among the first brands to sponsor a filter, and it consisted of cartoon fries raining down the screen, with a burger at the bottom. Other big brands that have created filters include Burger King, Nike, and Wendy’s, to name just a few.
Snapchat is no longer just for sending a series of selfies that will disappear within seconds. Now people of all ages are engaging with both friends and brands on this immensely popular smartphone app. Of course, its users do tend to be young, considering that 60 percent of them are between 13 and 24 years old, and 7 out of 10 are classified as Millennials.
But about one quarter of this app’s users are 25 to 34 years old, and 14 percent are older than that, meaning you can reach a broad range of users. Snapchat’s statistics also show there are more than 100 million daily active users on the app. If you want a shot at reaching these people, marketing your brand on Snapchat with your own geofilter is a pretty good start. After all, when one person uses it and likes the result, he or she is going to share it with friends, making sure your branded geofilter really gets around without any extra work on your part.
And perhaps the best reason to try out Snapchat geofilters is that they start at $5. At that price, what have you got to lose? This puts big and small brands on equal footing when it comes to this app, because this digital marketing option is not nearly as cost prohibitive as most.
If you’ve decided to give Snapchat geofilters a chance to increase your brand’s visibility among your target audience, your first step is to realize how the process works. The cost of a geofilter starts at $5, but it may increase depending on the size of your geofence and how long you want to make it available to your audience.
In general, you can opt for your geofilter to be available to anyone within a 20,000 square foot radius at the minimum, and 5 million square feet at the maximum. And you can pay to keep it up for anywhere from 30 minutes to 30 days. Obviously, the larger the radius is and the longer you keep it up, the more people it will reach and the more it will cost as a result.
Once you decide on your budget – and therefore the size of your geofence and length of time – you can use an image editor to create a fun design that you think your audience would enjoy using. In general, humor goes over the best on Snapchat, so try to stick to amusing filters that you can picture people sharing and laughing about. And take note that while the filter can feature your logo and company name in it, it cannot include your email address, website address, phone number, or Snapchat username.
Before you turn in your geofilter design, take a look at Snapchat’s submission guidelines. This means you should make sure the file is less than 300 KB and is in .PNG file format. In addition, the image should be 1080px wide and 1920px high. Once you turn in the file, you can expect the design to be reviewed by Snapchat and either accepted or rejected within hours – or even minutes.
If you’re still hesitant to pay to market yourself on an app where pictures disappear within seconds, keep in mind that you can keep the fun going by requesting Snapchat users to send their filtered selfies to you on the app. Then you can save the pictures to your brand’s Story and create a cool compilation of your target audience’s images using your geofilter.
And again, all of this starts at $5. So try it out and let us know what you think of Snapchat’s geofilters for brands. You never know; your filter just might be what puts you on the map with your target audience!