The organization and hierarchy of moons, planets, solar systems and galaxies are a great analogy for the way marketers should think about repurposing and scaling content. Furthermore, our universe is continually creating new galaxies, stars and planets and expanding into once dark corners of the unknown, just as your brand’s content should continually be expanding and saturating areas of your marketplace that were previously uncharted.
Building a content universe requires ideas that are not only relevant and popular, but readily able to be communicated across a variety of formats and channels. Your content universe’s blueprint can be built in five steps: content research, theme identification, content planning, content creation and campaign measurement.
Download this free guide from Relevance to learn everything you need to know about scaling your content marketing: