What content marketing channel do B2B marketers pretty much all agree is highly effective? Which tactics do they disagree about? And what potentially powerful B2B marketing strategy is perhaps the most overlooked? Basically how is B2B marketing changing? Those are

Lead nurturing is the process of creating a relationship with a new lead until they’re ready to become a customer. Stay top-of-mind and create a means for regular communication as you lead them step-by-step through the buying journey. Not every

Customer acquisition is important because, of course, new customers boost revenue. Customer acquisition is also typically the most expensive of the customer lifecycle phases. This crucial phase is about more than grabbing that first transaction. The true objective is to

There was a time when retailing was a relatively straightforward process. Open a store, stock the shelves, advertise, and sell. In today’s rapidly evolving retail landscape, however, the digitally-immersed consumer has different expectations and there’s no question that customer experience

If you haven’t already spent enough money by clicking Facebook and Instagram ads specifically tailored to your individual shopping habits, watch out. This week, Snapchat and Amazon announced a partnership that brings augmented reality (AR) to the forefront of the

So much has changed in marketing in the last 10 years. Companies are able to target specific customers through websites, social media, and now your smartphone. Smartphones have been a gamechanger for marketers. Just think about how often you check