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Video Live Streaming Trend Report [It’s Growing!]

Published: July 25, 2018

The May 2018 Interactive Advertising Bureau report is out and it’s no surprise that live streaming video adoption is up, up, up. I could have told you that based on observing my twin 12-year-olds and their friends, for whom video

The Best Guide to Instagram Stickers [and Why You Should Use Them]

Published: July 24, 2018

Instagram has just announced that they‘ve hit 1 billion monthly active users. With quarterly growth up to 5 percent compared to Facebook’s 3.14 percent and Snapchat’s 2.13 percent, it’s no wonder Instagram is consistently adding features to stay ahead of

LinkedIn Video for B2B Brands is a No-Brainer

Published: July 9, 2018

According to a study developed by LinkedIn, some 94 percent of B2B marketers report using LinkedIn as their number one social media channel for distributing content. Based on my personal experience working with many B2B brands, this is true. Sort

Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Published: July 5, 2018

All B2B marketing teams need to know we are in a period of rapid change. But questions abound, and many aren’t sure where to focus their attention or efforts. Marketing technology (martech) is advancing quickly. But which developments are real

The Interactive Guide to On-Page SEO

Published: July 3, 2018

While search engine rank is ultimately based hundreds of factors, it rests on three main characteristics: relevance (based on on-page SEO factors), trust (impacted by technical and social factors), and authority (based on backlinks and other factors like domain age).

Evaluating Event Marketing: Five Key Metrics to Use

Published: July 2, 2018

How do you know if your event marketing campaign was successful? The answer depends on your goals, of course, but even then evaluating event marketing isn’t easy. According to a study by EventTrack, 22 percent of businesses don’t have any