How many business PowerPoint presentations have you created? Most likely, if you are reading this article, you don’t have extensive experience. Thankfully, it is easy to make your PowerPoint presentation better by using special tips and tricks. PowerPoint is designed

Do you know your bounce rate? You should be able to name it in your sleep. The importance of keeping this rate low is tough to underestimate. No matter how hard your marketing team works on the campaign, the effort

Content marketing is constantly evolving and challenging marketers to do more and better. Almost every day, there is a new trend that marketers need to follow. Additionally, people’s interests are waning—there is so much content available to them that they

Email marketing is among the most effective methods of reaching and converting your audience. In fact, one study found that 76 percent of subscribers make purchases after receiving marketing emails, which is probably why 97 percent of businesses use email

If you’re looking for a way to better understand consumers so you can deliver more personalized experiences and ultimately improve sales, it may be time to create a customer journey map. This tactic has become standard in numerous industries, from

As 2020 approaches, it’s time to start thinking about how you can improve your marketing mix. And as you’ve noticed by now, every year brings a few new content marketing trends that put brand new technology to good use…and 2020