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Net Promoter Score: The One Key Metric You Need for Customer Loyalty

Published: September 6, 2018

Creating and fostering relationships with customers is tough—especially in this era when competition is so fierce in almost every industry. We’ve written articles about collecting feedback from customers and combining that data with a CRM and artificial intelligence to mine

5+ Reasons Your Email Marketing Strategy Isn’t Working

Published: September 5, 2018

Many businesses feel that email marketing has lost its edge as an efficient way to win over customers and generate new business—but they would be wrong. While deliverability and readability of marketing emails have fallen and automated spam filters and

The Impact of Influencer Marketing on Consumers

Published: September 4, 2018

As both an influencer for brands and a marketer who develops and manages influencer campaigns for clients, I am well aware of the value of influencer marketing. Add to the equation the fact that I’m also a consumer, and I

8 Sets of Marketing Automation Tools Your Company Can’t Live Without

Published: August 30, 2018

For B2B companies, their universe of potential customers can be broadly divided into two groups. There are unknown or “pre-CRM” prospects who can be described but not individually named (e.g., CIOs at midsized companies). And there are known or “post

Analyzing Vidyard’s 2018 Video in Business Benchmark Report

Published: August 29, 2018

Did you know that almost 90 percent of digital marketers use video as part of a marketing strategy? Clearly, it’s working because 90 percent of customers say video helps them make decisions and 64 percent say that it makes them

7 Questions to Ask During Competitive Analysis to Give Your Marketing Campaigns a Mega-Boost

Published: August 22, 2018

Growing your online business requires extensive research, time, resources, and creativity. But a little spying never hurt anyone, especially when it comes to the competition. Competitive analysis can actually give your brand a mega-boost if done correctly. Ethical spying can