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Digital Transformation Trends: How Digitally Transformed CMOs are Impacted

Published: October 30, 2018

Last month, I shared an article about the digital transformation trends to look forward to in 2019. But those trends won’t happen in a vacuum. They’ll impact everyone working in today’s digital landscape, including the digitally transformed CMO. It’s safe

6 Key Insights to Make Your Content Marketing More Effective (From Research)

Published: October 25, 2018

Care to guess what’s the most commonly used tactic for lead generation by B2B marketers? What these marketers view as their most effective lead gen tactic? Where they plan to increase spending the most in the coming year? What’s their

How to Secure Customer Loyalty in the Mobile Age

Published: October 16, 2018

One of the holy grails for marketers is to find ways to secure customer loyalty. Books have been written on the subject, articles appear frequently about it and experts share strategies about how to increase customer loyalty at conferences. There

The Top AR Gamification Strategies Impacting Retail Right Now

Published: October 15, 2018

Whatever your personal opinion of it, it’s undeniable that the trend of AR gamification is still gathering momentum. Though it may appear gimmicky and even silly on the surface, it essentially draws from decades of research into how our deeply-embedded

6 Steps to Build a Data-Driven Sales Team

Published: October 10, 2018

Did you know that the most successful sales teams are three times more likely to use analytics than under-performing teams? A statistic like that would convince me to use data immediately, but that isn’t always the case. It seems that

Email Marketing: The Advantages of a Clean Email List

Published: October 9, 2018

In a recent survey, nearly 86 percent of the business professionals polled claimed they prefer to use email when communicating for business purposes. There is no denying just how powerful email can be when trying to reach customers and prospects.