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Need the Top Content Syndication Trends for 2017?

Modern marketers turn to content to accomplish a variety of goals. Some create collateral to inform, engage, and even support lead gen and account based marketing—or, in many cases, a combination of the three. Inefficient content marketing is expensive, and a winning strategy also mixes in smart curation and syndication strategies. A new report from SalesBox has brought us deeper insight into the latter: The ever-important role of content syndication as part of a comprehensive content and lead-focused strategy.

content-syndication-trendsEver wondered how your syndication budgets compare to those of your fellow B2B marketers? Are you curious about the most effective metrics for measurement or interested in the data on the most trusted distribution channels? Need insight on what types of content are the highest performers? Do you want to know what syndication challenges are facing content marketers today—and how to overcome them?

In their 2017 State of B2B Content Syndication Survey Report, Sales Box polled nearly 750 demand gen marketers to get the scoop on these topics and more, covering everything related to syndication program outcomes and expectations for the year. Here are highlights from the report:

  • Sixty-five of respondents say they use content syndication as a core lead gen tactic, with most replying the primary goal of this strategy is to generate “marketing qualified leads.”
  • Eighty-five percent rely on whitepapers as the most effective type of content.
  • Email continues to be the number one content distribution channel.
  • The biggest emerging content type includes dynamic, interactive content like quizzes; Unsurprisingly, personalized content also scored highly.
  • Thirty-eight percent of those polled reported less than 10 percent of their marketing budget was allocated to syndication in Q4 of 2016, but almost half say those budgets will increase in 2017.

There’s more to this syndication story. To get the whole picture, download SalesBox’s report below.

Click to immediately view/download the report:
2017 State of B2B Content Syndication Survey Report