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How to Get the Most Value Out of Your Webinar Software

Webinar SoftwareYour webinar software can do a lot more for you than simply conduct lead generation webinars; are you taking advantage of all the tools in your belt? While lead generation is crucial to any growing business, there’s a host of other goals to accomplish—and not many hours in the day to get them done. What if the same software you use to conduct those webinars could also provide you with a channel to demo a new product, hold an internal meeting, or conduct an interview? Good news: you can, and read on to learn how you can save time and get the most value for your money.

Showcase your wares. Take advantage of your webinar software by using it to give clients or customers a tour of a particular offering or product. A product demo provides you exposure in a couple ways: potential new leads are attracted by content you’re putting out there, and those already interested get one-on-one time with you and your offering. Really, this is a lead generator in disguise! Your webinar software can provide a list of participants and the ability to speak with them directly—and what customer doesn’t want that kind of access?

Hold your 9 AM meeting—satellite employees included. As a society, we continue to move away from the traditional 9-to-5, headquarters-only workday structure. As a result, it has become increasingly more important to find creative ways to keep teams on the same page. Many webinar software companies, like Onstream Media, offer document exchange, real-time polling, iOS and Android compatibility, and recording and archiving as part of the deal. That’s a lot of birds for one stone.

Decide whether he makes it to the second interview. Forced to conduct a remote interview? Forego the awkward phone call. Let your webinar software give you the chance to probe your potential new hire about his or her most challenging moments face to face. As I mentioned before, you may even consider exchanging a résumé or recommendation letter while you’re at it.

Bring everyone together. When all you need is a web browser, why not use your webinar software for conference calls? It’s yours whenever you need it, and it takes seconds for attendees to join in. When you think about it, what’s the benefit of doing it any other way?

Chat with your coworker one-on-one. Whether you’re on the go or in the middle of a project, sometimes, you need a platform that can provide quick messaging for those shareworthy ideas. Look no further than your webinar software for screen sharing and messaging and chat capability—and archive your conversation so you can reference your great ideas later.

Content sharing, demonstration, and communication can be a lot easier than we make it. Allow yourself to get the most out of your webinar software investment by experimenting with the functions I’ve shared with you here. I think you’ll find a much more simplified, centralized way of doing business.

Sabrina George, Vice President of Marketing, Onstream Media &