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Infographic Shows How Online Reviews Affect Your Brand

If you’ve ever looked up online reviews before deciding what to buy and where to buy it, you already know the importance of positive reviews. But do you always apply this knowledge to your own business? If you haven’t yet focused on garnering positive online reviews, this comprehensive infographic from WebsiteBuilder.org should help. Take a look at the information their team has gathered when it comes to how online reviews can help or hurt your business.

 

The Takeaway

There’s a lot to consider in this infographic, but there are a few particularly important messages. For one, if you’re trying to grab the attention of millennials, you need to make sure you have some great reviews about your brand online. After all, two-thirds of them trust online reviews over ads. And regardless of your audience’s age, most people find consumer reviews 12 times more trustworthy than product descriptions.

More specifically, you need positive reviews, because they translate to more sales in most cases. According to the infographic, people spend 31 percent more on businesses with excellent reviews, and 72 percent say they trust businesses more when they have great reviews. On the flipside, 22 percent of consumers won’t buy from a company after they see just one negative review, and overall, 86 percent of consumers are reluctant to buy from a business that has a lot of negative online reviews.

So, what should you do if your brand ends up with some bad reviews? Respond quickly and professionally. This infographic found that when business owners responded to negative reviews, one-third of customers changed it to a positive review, or at least deleted the negative one. And almost one-fifth became loyal customers!

Granted, if you want this response, you’ll likely have to reach out calmly to find out the problem so you can fix it. This may involve a refund, discount, or free products or services, but the result is typically a happy customer who leaves a positive review of your business. And as you can see, that’s an outcome that’s worth doing your best to get, considering the importance of reviews.

Photo Credit: Phenom Apps images Flickr via Compfight cc

Eric Vidal
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Eric Vidal

Chief Content Officer at The Marketing Scope
Eric is the Chief Content Officer of The Marketing Scope and Editor at Converge, both BMG properties. He is also the acting SVP of Marketing at BMG and has ran marketing for companies of all sizes. He has extensive experience working to achieve measurable business results for organizations like IBM, Cisco, WebEx, Canon USA, Capgemini, adidas, Subaru, SAP and more. Connect with Eric on LinkedIn
Eric Vidal
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