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Video Series

Hear open conversations on best practices and tips from the experts on various topics

Lead Gen Fails & Pet Peeves: Tactics You Should Avoid (Video)

In this episode of the Marketing Mash video series, Marketing Specialist Shaelyn McCormack joins Eric in sharing what unsuccessful lead generation tactics they’ve both encountered—and what ones they personally consider their pet peeves. While lead generation can be key in

Anticipating Buyer Concerns is Vital to Sales and Marketing Success. Here’s How to Do It. (Video)

Recently, solutions selling expert Stu Schmidt took a deep dive into concerns-based selling in a six-part series for The Marketing Scope, covering why people buy, what you can learn from a lost deal and everything in between. There’s so much

CMOTalk: How to Nail B2B Lead Generation (Video)

When it comes to delivering results with your B2B lead generation efforts, there are some tried and true tactics that absolutely work. And the most effective of those tactics? Well, that might surprise you. Eric Vidal joined me in this

Discovery Calls and Why Salespeople Need to be Making Them (Video)

Marketers are putting together programs to build the funnel, and create pipeline for the sales team. The question is, “does your sales team have the right tools, and the right processes in place to call on those leads, set appointments

3 Major Changes in Business Decision Making & How to Navigate Them with Richard Perry (Video)

This episode of the Marketing Mash video series features Eric’s conversation with Richard Perry, the CEO of Founded. Eric and Richard talk about major modern changes happening in the world of business, why these changes are affecting business decision making

Creating Content for Lead Gen & Account-Based Marketing (Video)

Watch this episode of the Marketing Mash video series to hear Eric’s second interview with Karla Spormann, Founder & CEO of Tendo Communications (you can view the first interview on social media event support here). In this episode, Eric and

How To Improve Your Gmail Delivery Strategy with Jay Adams (Video)

This episode of the Marketing Mash video series features another video interview with Jay Adams, the CEO and Founder of Makesbridge. Eric and Jay talk about Gmail deliverability issues and how to improve your Gmail delivery within your email marketing.

Creating Content for Social Media Event Support with Karla Spormann (Video)

Watch this episode of the Marketing Mash video series to hear Eric’s interview with Karla Spormann, Founder & CEO of Tendo Communications. Eric and Karla talk about social media event support for live events (in-person and online) and why it

Just How Happy Are Marketers With Their Data? (Video)

This episode of the Marketing Mash video series features Eric Vidal talking about marketing data and analytics. Here are some of the highlights from the video: Eric starts the conversation with a saying of which he remembers that goes: “The

Why Your Marketing Team Hates the Sales Team (Video)

This video of the Marketing Mash series is a followup to a past episode in which Eric and Jack discuss the reasons why Sales Departments hate Marketing Departments, and how it affects organizations. Feel free to watch the first video