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Web/Digital Media

Five Reasons You Need a GREAT CRM 

Customer, relationship, and management. Three words, which when considered separately can have huge significance for any business. Combining them under one umbrella can however make for an even more potent mix, one that can deliver real business benefits in today’s

Webinar Registration Dos and Don’ts

Webinars work. Their engagement rates are second only to in-person events, which makes sense in the patterns of modern-day work culture; in our hectic days, breaking away from our work flow, and adding travel time, to attend an in-person seminar

Grow Your Company Better and Faster with SAP Business ByDesign [Webinar]

If business growth is one of your goals for this year, you’re going to need all the help you can get to manage the many details that come with expansion. After all, you’ll be looking at updating your business plan,

Instagram’s Latest Changes Increase Ways for Brands to Get Exposure

Instagram has been getting more popular every year, having reached over 400 million users by 2016. So it’s no surprise that more brands have flocked to Instagram not just to share photos on their own business account, but also to

Daniel Newman’s Top 10 Marketing Trends for 2017

Visibility is one aspect of marketing that won’t change—regardless of the year. Marketing before and after a digital transformation revolves around how customers see your business. I don’t have a crystal ball, but I do have some informed ideas about

How Does Your Use of MarTech Stack Up Against Your Competitors?

You’ve likely heard of MarTech—the marriage of marketing and technology in the age of big data. Even if you haven’t used that specific verbiage to describe marketing’s developing affinity for (and reliance on) tech tools, you’ve surely noticed the result:

Report: The Growing Use of Programmatic Ads Among B2B Marketers

If you’re not yet familiar with programmatic ads, it’s time to change that, because these types of ads are only getting more popular. In short, programmatic ad buying uses software to buy digital ad space, which is in contrast to

Study Examines How People Use Smartphones While Shopping in Stores

As the holiday shopping season nears, marketers might be thinking about how they can entice consumers to notice their brand. Well, Euclid Analytics recently released a study focusing on how consumers shop and why, and how people use smartphones when

What One Survey Can Tell You About Retailers This Holiday Season

Whether you’re looking for some holiday marketing tips or just wondering what kind of marketing tactics your favorite retailers will be using after Thanksgiving, you’ll want to check out the 2016 BDO Retail Compass Survey of CMOs. Since the survey

Marketing Smarter: How to Use Data to Grow Your B2B Business

Everywhere you turn it seems as though people are tossing the term “Big Data” about and if you’re a small to midsize business, you might well be thinking that Big Data is too big (and likely too expensive) to benefit