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Web/Digital Media

Instagram’s Latest Changes Increase Ways for Brands to Get Exposure

Instagram has been getting more popular every year, having reached over 400 million users by 2016. So it’s no surprise that more brands have flocked to Instagram not just to share photos on their own business account, but also to

Daniel Newman’s Top 10 Marketing Trends for 2017

Visibility is one aspect of marketing that won’t change—regardless of the year. Marketing before and after a digital transformation revolves around how customers see your business. I don’t have a crystal ball, but I do have some informed ideas about

How Does Your Use of MarTech Stack Up Against Your Competitors?

You’ve likely heard of MarTech—the marriage of marketing and technology in the age of big data. Even if you haven’t used that specific verbiage to describe marketing’s developing affinity for (and reliance on) tech tools, you’ve surely noticed the result:

Report: The Growing Use of Programmatic Ads Among B2B Marketers

If you’re not yet familiar with programmatic ads, it’s time to change that, because these types of ads are only getting more popular. In short, programmatic ad buying uses software to buy digital ad space, which is in contrast to

Study Examines How People Use Smartphones While Shopping in Stores

As the holiday shopping season nears, marketers might be thinking about how they can entice consumers to notice their brand. Well, Euclid Analytics recently released a study focusing on how consumers shop and why, and how people use smartphones when

What One Survey Can Tell You About Retailers This Holiday Season

Whether you’re looking for some holiday marketing tips or just wondering what kind of marketing tactics your favorite retailers will be using after Thanksgiving, you’ll want to check out the 2016 BDO Retail Compass Survey of CMOs. Since the survey

Marketing Smarter: How to Use Data to Grow Your B2B Business

Everywhere you turn it seems as though people are tossing the term “Big Data” about and if you’re a small to midsize business, you might well be thinking that Big Data is too big (and likely too expensive) to benefit

Why Display Advertising Out-Paced all Other Channels in Y/Y Growth

Display advertising—that is, the paid placement of text, video, or even audio ads on websites—has seen rapid growth of late. For many organizations, the move to up the display ante makes sense, especially when you factor in the increasing number

New Study Says What Millennial Consumers Want. Will You Listen?

A big part of successful marketing hinges on knowing your audience. For many B2B companies, that means zeroing in on Millennials—you know, the generation that’s known digital since they could crawl. Now that they’re all grown up and making major

The CMO Personality, Demystified [Study]

Have you ever wanted to get inside the mind of the Chief Marketing Officer (CMO)? Are you curious about how their personalities differ from those of the rest of the C-suite? If you’re in sales, the answer to those questions