Subscribe to The Marketing Scope Newsletter


Five Reasons You Need a GREAT CRM 

Customer, relationship, and management. Three words, which when considered separately can have huge significance for any business. Combining them under one umbrella can however make for an even more potent mix, one that can deliver real business benefits in today’s

Learn How to Avoid 10 Common Marketing Data Mistakes at Upcoming Webinar

The best way to find out if your marketing efforts are on the right track is to constantly measure them and collect feedback. For example, by using marketing technology to track your audience’s online search habits and social interactions, you

Report Says Marketing Hiring Will Increase This Year

Digital marketing is on the rise in recent years, so it makes sense that marketing professionals will be increasingly in demand in the near future. And McKinley Marketing Partners recently provided evidence of this when it released the 2017 Marketing Hiring

Marketing Week in Review – April 22, 2017

Welcome to this week’s marketing in review. This week’s highlights: discover what local search factors are working in 2017, find out more about “shared viewing,” and explore marketing technology options. We’ll tell you why the Portland Trail Blazers are celebrating

How to Turn In-House Experts into Influencers: PTC’s Josh Buckley on Influencer Programs

Influencer marketing has become a buzz term as B2B marketers try to cut through the clutter and reach key audiences. But reaching influencers—and growing a stable of in-house thought leaders who can act as industry influencers—remains a challenge. Josh Buckley is senior director of

Webinar Registration Dos and Don’ts

Webinars work. Their engagement rates are second only to in-person events, which makes sense in the patterns of modern-day work culture; in our hectic days, breaking away from our work flow, and adding travel time, to attend an in-person seminar

Modern Marketing Meets Modern Technology: Greatness Ensues

Marketing isn’t what it used to be. Sure, the Brand Bowl takes place adjacent to the Super Bowl each year, but if you are a business owner, leader, or marketer, it is safe to say that your role is changing.

Collaboration in the Workplace: Best Practices for 2017

Collaboration is essential in today’s global marketplace, for businesses of all sizes. Mastering the art of collaboration using technology not only provides fantastic opportunities for innovation and creative problem solving within an organization, it also serves up a competitive business

What is Video Marketing Software and Why Do We Need It

Marketing and IT are no longer unrelated silos within an organization. Digital technologies have opened so many marketing doors that this marriage of the two departments even has a name: MarTech. Taking it a step further, many modern businesses are

5 Brands That Were Funny on April Fool’s Day

How was your weekend? If it was funny but also bitterly disappointing, you’re in good company. That’s right, a little holiday we call April Fool’s Day showed up on Saturday and got everyone’s hopes up, since some sneaky brands pretended