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Marketing Week in Review: February 19, 2017

With February, and the first half of the first quarter well behind us, our team has been thinking and taking about marketing strategies and how important it is to continually be learning and adding to our respective skill sets in

How 5 Brands Are Using Social Media for Valentine’s Day Marketing

Valentine’s Day is kind of a big deal, especially for brands trying to sell their products around this time of year. And considering how many people look to social media for sales alerts, recipes, gift ideas, and more, it makes

Summit Live UK: Your Source for Video, Live Streaming and Disruptive Tech

By Victoria Taylor – Founder, Blend Social Summit Live UK Summit Live UK is a Live & Social Video and Disruptive Technology Summit that will take place in London, United Kingdom, on March 27, 28, and 29, and it’s selling out

Instagram’s Latest Changes Increase Ways for Brands to Get Exposure

Instagram has been getting more popular every year, having reached over 400 million users by 2016. So it’s no surprise that more brands have flocked to Instagram not just to share photos on their own business account, but also to

Measuring Marketing Success on Facebook: Are Your Metrics Telling the Truth?

These days, there’s a lot more for companies to do on Facebook than post photos and status updates. The social media giant has become a useful marketing tool for brands both big and small, from providing retargeting options to partnering

Creativity on the Fly: The Rise of Lifestyle Content for Travel Brands

Driving Authenticity from Dreaming to Sharing. In a world where images and information can be shared in an instant, it’s no small challenge for travel brands to create compelling content that engages—and motivates—their target audience. Success doesn’t require extensive research

Do You Know How to Solve Your Customers’ Problems?

In a recent post, we talked about the importance of feedback loops and how they help us access data and adjust processes based on analytics. In the fourth step of our process we solved the problem, but there is a

Top 5 Marketing Fails of 2016

2016 has been an interesting year full of surprising twists and turns, especially for some brands that had a few moments of bad judgment. And thanks to the internet, these moments did not go unnoticed by the rest of the

How Content Curation Fuels Your Social Media Efforts

Creating winning content for your brand as part of a well-rounded marketing strategy can be challenging, but it’s worth it. The same goes for curation, the process of finding relevant content created elsewhere online and passing it along to your

What One Survey Can Tell You About Retailers This Holiday Season

Whether you’re looking for some holiday marketing tips or just wondering what kind of marketing tactics your favorite retailers will be using after Thanksgiving, you’ll want to check out the 2016 BDO Retail Compass Survey of CMOs. Since the survey