CLOSE
Subscribe to The Marketing Scope Newsletter
MENU

Market Research

Report Says Marketing Hiring Will Increase This Year

Digital marketing is on the rise in recent years, so it makes sense that marketing professionals will be increasingly in demand in the near future. And McKinley Marketing Partners recently provided evidence of this when it released the 2017 Marketing Hiring

The Omnichannel Journey [Report]

Earlier this year, Retail Week Connect released the 2017 report on the state of retail, based on interviews with 25 top retail executives. Although the report is not marketing-specific as it delves into issues such as supply chains and Brexit,

An Eye on the Top Digital Marketing Trends and Goals for 2017

As 2017 marches on, it’s good to stay updated on what to expect when it comes to current digital marketing trends. It just so happens that Econsultancy and Adobe recently got together—as they do every year—to ask over 14,000 marketing executives what they’re

Small Business Marketing in 2017

Small business owners are pioneers. Experts in their designated fields, they wear many hats in their pursuit to create the businesses they’ve envisioned. Multi-tasking comes with the territory for small business owners. Managing, creating, leading, and delegating are all commonplace

UGC Gets More Engagement Than Brand-Generated Content on Facebook [Report]

If you’re having trouble coming up with Facebook content for your brand’s page, or if you’re trying to figure out why post engagement has been low, check out a recent report by Mavrck. It found that the lack of engagement

Concerns Based Selling Series: Anticipating Buyer Concerns

By Stu Schmidt – Contributing Writer, Entrepreneur and Coach. This marks the halfway point of our concerns-based selling series, and I’ve covered quite a bit thus far. You’ve learned why people buy—i.e., how motive informs consumers’ purchasing decisions—as well as

Concerns Based Selling Series: Recognizing Buyer Concerns

By Stu Schmidt – Contributing Writer, Entrepreneur and Coach. In part one of our concerns-based selling series, Why Do People Buy?, I discussed a core truth central to everything we know about sales and marketing: For buyers, motive is everything.

Study Examines How People Use Smartphones While Shopping in Stores

As the holiday shopping season nears, marketers might be thinking about how they can entice consumers to notice their brand. Well, Euclid Analytics recently released a study focusing on how consumers shop and why, and how people use smartphones when

What One Survey Can Tell You About Retailers This Holiday Season

Whether you’re looking for some holiday marketing tips or just wondering what kind of marketing tactics your favorite retailers will be using after Thanksgiving, you’ll want to check out the 2016 BDO Retail Compass Survey of CMOs. Since the survey

Learn B2B Buyer Content Preferences: New Report

Eighty-eight percent of B2B companies participate in content marketing today. There’s a good reason for that: While there are certainly challenges to strategizing with content, it’s effective when done well. That’s because buyers in this digital market rely on content—accessible,