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Email Marketing

Five Reasons You Need a GREAT CRM 

Customer, relationship, and management. Three words, which when considered separately can have huge significance for any business. Combining them under one umbrella can however make for an even more potent mix, one that can deliver real business benefits in today’s

Is Your Lead Capture Form Getting in the Way of Your Leads?

By Marco Marini of We might not all be physics savvy, but we probably all understand that friction slows down objects in motion. If you’ve had a Cub Scout participate in the Pinewood Derby, waxed your skis, or sharpened your

The Key to Email Delivery: Segmentation 

In terms of lead generation, emailing is an “oldie, but goodie.” Never discount the classics—they’re often the most important tools in your arsenal. I’ve talked about it before but today, I want to take our conversation about email marketing a

Study Says Top Marketing Trends for 2017 Include Email and Video Marketing

While plenty of experts have used their experience to predict the top marketing trends for 2017, one company recently used keyword research to make predictions. More specifically, True Influence used its Intent Monitoring platform, called InsightBASE™, to use keyword searches

Segmenting Your Lead Database is More Important Than You Thought

Learn Why in this FREE Guide. The watershed of consumer data of late has changed a lot for marketers. For starters, it’s blurred the lines that previously separated IT, sales, and marketing. Marketing Technology (MarTech) tools like Marketing Automation Platforms

Email is a Winner for Marketing ROI

The digital marketing landscape has seen some seismic changes as the number of digital touchpoints where content can be consumed has increased exponentially. A multiplicity of new technologies, new channels, and new devices means digital marketers grapple with understanding which

Don’t Miss These 7 Steps to Creating the Perfect Email Campaign

Are you a B2B marketer who lives for lead gen? Do you covet conversions—i.e., the litmus test for how well your messages are received? What about striving to connect with current customers and retaining that ever-important mindshare? If this is

What You Can Learn from a Recent Email Marketing Study

Earlier this year, IBM Marketing Cloud released the results of the 2016 IBM Email Marketing Metrics Benchmark Study. The company put together this report after collecting data from emails sent by almost 750 clients in 40 countries, across multiple industries.

How to Use Instagram in Your Email Marketing Campaigns

Social media is to marketing as a good wine is to the right cheese: They can function on their own, but they’re so much better when strategically paired together. Today, social sharing is the crux of many content initiatives, Facebook

Validate Leads to Propel New Online Sales to a Higher Level

By Aaron Wittersheim – Chief Operating Officer, Straight North. Lead validation should be part of every Internet marketing campaign, but rarely is — and this may explain why so many lead generation-focused SEO, PPC, email and social media campaigns languish