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Content Marketing

How to Choose the Right Content Marketing Tools

With 88 percent of B2B businesses marketing their content on a regular basis, the advent of content marketing tools makes sense. But how can they help you, and how do you know which one to choose? These are the questions

Need the Top Content Syndication Trends for 2017?

Modern marketers turn to content to accomplish a variety of goals. Some create collateral to inform, engage, and even support lead gen and account based marketing—or, in many cases, a combination of the three. Inefficient content marketing is expensive, and

Creativity on the Fly: The Rise of Lifestyle Content for Travel Brands

Driving Authenticity from Dreaming to Sharing. In a world where images and information can be shared in an instant, it’s no small challenge for travel brands to create compelling content that engages—and motivates—their target audience. Success doesn’t require extensive research

How Content Curation Fuels Your Social Media Efforts

Creating winning content for your brand as part of a well-rounded marketing strategy can be challenging, but it’s worth it. The same goes for curation, the process of finding relevant content created elsewhere online and passing it along to your

A Marketer’s Guide to Content Curation Tools

If you’re like 88 percent of B2B companies today, you’ve invested in content marketing—and for good reason, as it’s key to engaging your audience, furthering your reach, and making sure you’re using social media to the fullest. In the past,

Demand Gen Perspectives: ServiceNow’s Wendy Perilli on Creating Relevant Content

By Steve Middleton – VP, Demand Generation at Tendo Communications. In its annual survey on the state of content marketing, the Content Marketing Institute asks B2B marketers about their top challenges. Consistently, survey respondents report that finding quality content is

Learn B2B Buyer Content Preferences: New Report

Eighty-eight percent of B2B companies participate in content marketing today. There’s a good reason for that: While there are certainly challenges to strategizing with content, it’s effective when done well. That’s because buyers in this digital market rely on content—accessible,

Marketing Smarter: How to Use Data to Grow Your B2B Business

Everywhere you turn it seems as though people are tossing the term “Big Data” about and if you’re a small to midsize business, you might well be thinking that Big Data is too big (and likely too expensive) to benefit

Demand Gen Perspectives: Sprint’s Kevin Adams on Why Measurement Matters

By Steve Middleton – VP, Demand Generation at Tendo Communications. In its annual survey on the state of content marketing, the Content Marketing Institute asks B2B marketers about their top challenges. Consistently, survey respondents report that finding quality content is

Writing Tip: Use More Paragraphs Than You Did in 4th Grade

By Michael Blumfield – Copywriter & Content Strategist. Like it or not, readers don’t read like they used to. Your writing has to adjust, too. One way is to make your paragraphs much shorter than you were taught to write