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Brand Management

Infographic Shows How Online Reviews Affect Your Brand

If you’ve ever looked up online reviews before deciding what to buy and where to buy it, you already know the importance of positive reviews. But do you always apply this knowledge to your own business? If you haven’t yet

Unleash Your Content by Enabling Digital Signage Using Content-as-a-Service

By Heidi Unruh, Vice President of Marketing, North America, for E-Spirit Inc. If you are a brick and mortar sales or marketing leader, you’ve got a lot on your plate. Driving traffic to the store, optimizing in-store visits, and driving

Your Business Needs a Laser Focus on the Learning Economy—Here’s Why

Thanks in large part to the mobile mind shift of consumers and the anywhere/anytime availability of information, customers today aren’t exactly struggling to find what they need online. Rather, it’s often so available that they’re keen to ignore the “noise”

Instagram’s Latest Changes Increase Ways for Brands to Get Exposure

Instagram has been getting more popular every year, having reached over 400 million users by 2016. So it’s no surprise that more brands have flocked to Instagram not just to share photos on their own business account, but also to

Report: Survey Explores How Consumers Prefer to Contact Retailers When Making a Purchase

If you dread calling retailers for answers to your questions – mainly because you know you’re about to be put on hold for the remainder of the day – you’re not alone. According to [24]7’s survey of over 1,000 consumers

Do You Know How to Solve Your Customers’ Problems?

In a recent post, we talked about the importance of feedback loops and how they help us access data and adjust processes based on analytics. In the fourth step of our process we solved the problem, but there is a

Concerns Based Selling Series: What You Can Learn from a Lost Deal

By Stu Schmidt – Contributing Writer, Entrepreneur and Coach. You win some, you lose some—such is true in both life and business. It’s human nature to celebrate our successes and try to move past our failures—but what if, in our

How 4 Brands Are Bringing Attention to Breast Cancer Awareness Month

It’s October, which means Breast Cancer Awareness Month has begun. Traditionally, this is the month when multiple brands turn everything pink and come up with cutesy hashtags to sell those pink products in support of breast cancer awareness. But while most

Study Finds That 92.5% of Brands Fail at Social Customer Service

Most brands now use social media on a regular basis, but it turns out that they don’t all use it correctly. In particular, few brands take social media customer service seriously, as a report by Rational Interaction recently revealed that

The Olympic Marketing Tactics of Both Sponsors and Non-Sponsors

If you’ve been paying attention to how brands have been marketing during the Olympics, you might have noticed some stark differences between even well-known companies. That’s probably because some brands have the advantage of being able to include words like