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Augmented Reality

Why Business Owners Should Be Psyched About Pokémon Go’s Popularity

Whether you’re a gamer or not, you’ve likely seen countless references to Pokémon Go plastered all over social media. Your friends probably play by now, and hey, maybe even you’ve picked up this suddenly insanely popular hobby yourself. And as

How Augmented Reality (AR) is Affecting Personal Computing

Personal computing is no longer defined by one activity; rather, it’s a range of activities completed on a variety of connected devices. Augmented reality is the next major installment in the evolution of technology, and it has the potential to

Global Mobile AR Market for Marketing and Advertising 2015-2019

Research and Markets has announced the addition of the “Global Mobile AR Market for Marketing and Advertising 2015-2019” report to their offering. The global mobile AR market for marketing and advertising to grow at a CAGR of 105.72% over the

How to Use the 5 Senses to Build an Emotional Connection With Customers

By Steve Randazzo – Founder & President, Pro Motion Inc. Why does the smell of old books and musty carpet remind you of your first grade reading circle? Why does the sound of a passé pop song remind you of

The Top 3 Coolest Things About Augmented Reality

In the world of advertising, augmented reality seems to be the new black, the wave of the future, and the next big thing all rolled into one. But what is it about this new technology that has everyone so excited?

Kick Your Brand into High Gear with Augmented Reality

What do “Avatar,” “Titanic” and “The Avengers” have in common? For one thing, they are all packed with special effects, heart-racing music, and blockbuster thrills like interspecies wars, superheroes, and the ocean swallowing history’s great unsinkable ship. But even more

Wearable Technology: Letting the Average Joe Act Like James Bond

Dick Tracy called for backup using his wristwatch. Maxwell Smart had his shoe phone. XMen’s Cyclops wore a quartz visor that let him fire a focused energy beam from his eyes. And James Bond topped them all with x-ray glasses,

Experience More than Entertainment with Augmented Reality

How many times has this happened to you: you’re plugging away at your computer making fantastic progress on a project that needs to close by the weekend when all of a sudden the screen freezes. It might as well have

Augmented Reality: Shrinking From Glass to Contact Lens

By now, everyone is well aware of the pitfalls of Google Glass. The augmented reality (AR) technology is both expensive and goofy, and has been slow to gain widespread adoption at the consumer level. In fact, there have been many

Augmented Reality Expanding into Medical Industry

Imagine your dentist walks into the room and is able to pull up a three-dimensional view of your teeth right over his glasses. Without picking up a medical chart, he is given a complete history of your past visits and