CLOSE
Subscribe to The Marketing Scope Newsletter
MENU

Marketing Headlines

New Yes Lifecycle Marketing Data Reveals Marketers Set Sights High on Innovation in 2017

New report reveals marketers will prioritize use of advanced channel and technology tactics in 2017 2017 could be a landmark year for marketing innovation. With more than two-thirds of marketers citing continued growth as a priority, they know they need

Oracle Marketing Cloud Teams with Eyeota to Enhance Global Data Offering

Eyeota data helps Oracle Data Management Platform customers improve ROI and strengthen customer experience across global campaigns. Oracle Marketing Cloud announced last Thursday that it is teaming with Eyeota to enable marketers and advertisers to use Eyeota data in the

New Social App Released: Booxie – a New Approach to Social Storytelling

New app gives more freedom to transform photos, video and graphics into multimedia stories perfect for sharing over social networks. Sharing your stories and favorite memories has never been more fun. Available free in the App Store for iPhone and

Study Reveals 92% of Consumers Visiting a Retailer’s Website for the First Time Aren’t There to Buy

Episerver’s “Reimagining Commerce” report unveils consumer shopping behaviors, expectations for brands. Ninety-two percent of consumers will visit a brand’s website for the first time for reasons other than making a purchase, according to a study released today by Episerver, a

Developments in the Augmented Reality Market

Virtual Reality (VR) and Augmented Reality (AR) were popular topics in 2016 and the industry is now considered as the technology of the future. The development of AR technology is changing the way people see and learn. According to a

Instapage Announces Integration with Marketo

Partnership enables marketers to maximize ROI across entire lead funnel. Instapage, the most powerful solution for deploying personalized landing pages, has announced an integration with Marketo, Inc., the leading provider of marketing software and solutions. For the first time, marketers

Facebook, Ragan Team Up For Breakthrough Social Media Conference for Comms Pros

Time is running out to grab a spot at the must-attend social media conference of 2017. PR and social media professionals interested in attending the Leadership Communications and Social Media conference at Facebook’s headquarters must act fast if they want

Signpost’s Powerful AI Feature Disrupts MarTech

Mia, Signpost’s AI, now develops marketing campaigns completely on ‘her’ own. Signpost, artificial intelligence that turns prospects into promoters for consumer brands, today announced the official launch of its latest advancement in Mia’s capabilities, Suggested Campaigns – a feature so

President of Big Blue Robot helps Companies Understand How Online Reputation Management Works

Don Sorensen of Big Blue Robot, an online reputation management firm, recently published How Online Reputation Management Works to help companies understand the details of reputation management. Sorensen has been working with companies and executives for more than a decade,

TMSA Transportation Marketing & Sales Conference Underscores Buyer’s Journey

The 2017 TMSA Marketing & Sales Conference will help marketing, communications, and sales professionals better guide their prospects and customers through an effective buying and decision-making process. Hosted by the Transportation Marketing & Sales Association June 11-13 at the Omni