CLOSE
Subscribe to The Marketing Scope Newsletter
MENU

Latest Posts By: Eric Vidal

The Key to Email Delivery: Segmentation 

In terms of lead generation, emailing is an “oldie, but goodie.” Never discount the classics—they’re often the most important tools in your arsenal. I’ve talked about it before but today, I want to take our conversation about email marketing a

Top 10 Best Practices in Sales Enablement

By Rachel Davidson, Content Specialist, Highspot As sales enablement professionals implement powerful content management and customer engagement tools, they also need to ensure each is optimized to the fullest.  It’s the only way they’ll turn their sales opportunities into competitive advantages. It

Five Sins to Confess When Marketing a Startup Product

By Tahir Akbar Marketing Manager at IQVIS Startups are icons of innovation in any economy and they play a very important role in economic growth by disrupting the status quo. According to GEM Global Report, a staggering 100 million startups are

Report Polls Major Brands on Influencer Marketing Practices

Influencer marketing has been a popular marketing tactic for years, but how effectively are marketers using it, and how has it evolved over time? That’s what Traackr and TopRank Marketing set out to discover when they partnered up last year

Register Today for Localization 101: Connecting Global Brands with Global Audiences

It is easier than ever for brands to sell internationally via ecommerce. However, to build a global brand, companies must develop a smart localization strategy. Products, the language used to name and describe them, and the visual elements used to

Want Your Finger on the Pulse of B2B Digital Marketing in 2017? This Report is For You

Digital marketing, an important tool for businesses in all industries and of all sizes, is constantly changing. But Demand Wave’s 2017 Digital Marketing Report is here to show the hottest trends and proven methods in digital marketing. Demand Wave has

Need the Equation for Marketing Automation Success? Here It Is

We’ve made it a point to monitor the trends in marketing automation (MA) for one reason: We believe it’s the future of sales and marketing, changing everything about your business and how you find, connect with, nurture, and close leads.

Marketing Week in Review: February 19, 2017

With February, and the first half of the first quarter well behind us, our team has been thinking and taking about marketing strategies and how important it is to continually be learning and adding to our respective skill sets in

Lead Gen Fails & Pet Peeves: Tactics You Should Avoid (Video)

In this episode of the Marketing Mash video series, Marketing Specialist Shaelyn McCormack joins Eric in sharing what unsuccessful lead generation tactics they’ve both encountered—and what ones they personally consider their pet peeves. While lead generation can be key in

Creating Micro-moments of Influence to Secure Customer Loyalty

By Heidi Unruh,  Vice President of Marketing, North America, e-Spirit Inc. There has never been a more complicated time to be a marketer. Think about all the different channels available to reach consumers today – websites, mobile apps, social channels, IoT, wearables,