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The 10 Most Memorable Super Bowl Ads

If you watched Super Bowl LI, you know that the actual game was more entertaining than the commercials, which is a first if you’re not a football fan! So if you can’t stop talking about that amazing comeback by the Patriots, it’s understandable. Still, there were probably a few Super Bowl ads that caught your attention and were almost as memorable as the last part of the game. Here are the ads that everyone is talking about today.

Budweiser: “Born the Hard Way”

Maybe you used to simply equate beer with a good time, but after viewing Budweiser’s Super Bowl commercial, you might instead start to think of an inspiring tale of immigration every time you drink. The ad tells the story of Adolphus Busch coming to St. Louis from Germany to make his dream of brewing beer – and becoming an American citizen – come true.

Budweiser has said the ad wasn’t meant to be political, and it was filmed months ago. But with immigration being such a hot topic in recent weeks, it’s no surprise that this Super Bowl commercial got people talking!

Audi: “Daughter”

This is another ad that got political since it was focused on equal pay for everyone, one of the many hot topics right now. It wasn’t funny and didn’t feature any celebrities, so it won’t go down as the most entertaining ad. But it was meant to be moving and thoughtful.

Let’s face it. If this is an issue that’s near and dear to your heart, Audi is probably on your good side after this ad. On the other hand, if you were hoping the Super Bowl would be the one day you could avoid politics, you may be trying to ignore this ad’s existence. Either way, it’s among the most talked about Super Bowl commercials.

Hyundai: “Operation Better”

Here’s another car commercial with an inspirational message. But this one stands out because it wasn’t filmed months in advance. It was filmed during the first quarter of the Super Bowl and aired just a few hours later, once the game was over. The real-time nature of this Super Bowl ad about our troops brings to mind Oreo’s “dunk in the dark” tweet during the blackout at the game in 2013.

Hyundai is no stranger to making memorable Super Bowl ads, having made our list of top 5 ads twice last year. But unlike last year’s funny ads, this year the brand went with a patriotic, uplifting tone that most people appreciated.

Mr. Clean: “Cleaner of Your Dreams”

What could be better than an animated bald guy dancing with a mop in hand? The answer is nothing, and that’s why this Super Bowl ad is so appealing. It’s simple, funny, and there’s no sign of politics behind it. It’s a Super Bowl ad we can all support, right?

Even better, the Mr. Clean Twitter account got really into it by tweeting funny comments about the other ads during the game. Now that’s a way to use social media to promote a Super Bowl commercial!

Kia: “Hero’s Journey”

Super Bowl ads that are funny and feature a celebrity are usually hard to hate. So Kia’s decision to cast Melissa McCarthy as a well-meaning but ill-fated “eco-warrior” was a good one.

Bai: “Bai Bai Bai”

Any time you have Christopher Walken calmly recite some song lyrics, you can expect greatness to ensue. Add in Justin Timberlake just sitting on a couch, and you’ve got a winner. That’s exactly what happened with the Bai commercial. It was so simple that the brand didn’t even have to write a script for this ad, and yet it was memorable. Well done.

Wix: “Chez Felix”

Few Super Bowl ads are as action-packed – yet still lighthearted – as the two-part ad by Wix. The website design company cast Jason Statham and Gal Gadot as action heroes who destroy a restaurant while fighting off a menacing group. But you don’t have to worry about the restaurant owner; he was able to switch up his business model and quickly update his website to reflect the changes, thanks to Wix, apparently.

Squarespace: “Who Is John Malkovich.com?”

Not to be outdone by Wix, Squarespace got in on the trend of including big names in Super Bowl ads by featuring John Malkovich in its commercial. If you enjoyed the quirky “Being John Malkovich” film, you probably appreciated this equally odd ad.

T-Mobile: “#UnlimitedMoves”

Do you want a chance to see Justin Bieber dance while saying “shimity sham sham shumity shake?” Then hopefully you watched T-Mobile’s Super Bowl commercial. If you’re feeling extra inspired, you can submit your own video on social media tagged with #UnlimitedMoves and the Biebs himself will retweet his favorite.

Honda: “Yearbook”

If you like Super Bowl ads with star power, Honda’s should be among your favorites. Animating the high school photos of celebrities like Steve Carell and Magic Johnson seems to be all Honda needed to do to capture the Super Bowl audience’s attention.

What were your favorite Super Bowl LI commercials? Which ones have you heard people talking about the most?